Barnes & Noble used the NCDP solution to create their annual Holiday Catalog. The results were astounding. Data was entered into the system by merchants/buyers and marketing professionals at Barnes & Noble through a simple web interface (PHPRunner). It then flowed into a MySQL database. From there the EasyCatalog plug-in drew it into InDesign via a simple ODBC connection.
Real-time changes to documents are the key benefit. Because content creators and the content designers are linked via ODBC connections, changes to data ripple instantly through the system updating pages on-the-fly - completely eliminating the need for version control. Changes are tracked effortlessly by the software.
Working with 65bit
We are a small shop with limited IT resources so when we were shown the 65bit/InDesign solution it made perfect sense to us. It was clearly a solution we could manage ourselves. Your software was highly instrumental in the sales process. It convinced our customer to abandon traditional resources and select us as the sole provider on this job.