Data would be provided in a series of spreadsheets that would be mass formatted using InDesign's nested styles within paragraph styles.
This data was then proofed, before being copied and pasted into the individual advertisements where it would be proofed again.
The whole campaign would require four full-time print production artists two weeks to produce.
Finding a solution
"We realised that there must be a better, more accurate, solution out there," said Jeff Kew, CEO of Fireboy Creative. "We looked at a number of InDesign-based products but most were just far too complex for our needs. EasyCatalog worked perfectly for our experience level."
Using EasyCatalog, along with the Relational Module to structure the data and the Pagination Module to automatically produce the adverts, one person is now able to produce the whole campaign in the same two week time frame.
EasyCatalog has also opened new business opportunities for Fireboy Creative.
"The entire workflow is very different. Building templates, processing data, delivering ad files - it's all very very different. Our studio is expanding into developing workflows for the retail market building product catalog flyers and sell sheets."
About Elections BC (British Columbia, Canada)
Elections BC is an independent and non-partisan Office of the Legislature responsible for administering electoral processes in British Columbia, Canada. Elections BC administers provincial general elections and by-elections, recall petitions, initiative petitions and initiative votes, the conduct of referenda and plebiscites, and local elections and assent voting campaign financing and advertising rules.